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  Phone: 205-320-7745               Fax: 205-320-7866  

"Dial our Prize Promotions Hotline at ext. 3033 to ask our experts two free promotions questions!"

Who We Are

By way of introduction, Media Direct USA is a sales promotion agency with a specialty in prize promotions. We offer you a complete range of services related to the development and execution of your promotional programs.

We are equipped to handle every last detail of a promotion, and the scope of our responsibility includes delivering programs which are on-target, on-budget, and on-time, and what's more, produce significant results.

Our experience covers a wide range of sales promotion services, including:

  • Sweepstakes
  • Games
  • Contests
  • Sales Incentive Programs
  • Concept Development
  • In-store Promotions
  • Online Sweepstakes
  • Creative Services
  • Displays & Collateral Material
  • Database Keypunching

As you may already know, sweepstakes and other types of promotional programs can be quite powerful marketing tools. They can, for example, improve response to offers, build a database, increase rate of repeat purchase, engender customer loyalty, provide a competitive advantage at point-of-sale, educate consumers on product/service, and, of course, increase sales.


R Reggie, President  
R Reggie

     In his new role as President, R Reggie steers Media Direct USA into a new millennium of growth while establishing the direction and tone for the company's overall business practices and ethics. He also continues to directly handle a number of key accounts such as Time Inc., TV Guide, Citibank, Colgate, WNET, American Express, American Dairy Association, SaksFifthAvenue.com and Microsoft. Additionally, RReggie spearheads Media Direct USA's new product development team, creating such exciting promotional opportunities as the Super Million Dollar Co-op Sweepstakes and online Pick Seven Game. RReggie has been with Media Direct USA for over six years, rejoining the company after a year with Doyle Dane Bernbach. There he developed sales promotion programs for such clients as American Greetings, Polaroid, Borden, Hershey, and Mobil.

Miss Lisa, Executive Vice President, Sales & Marketing 
Miss Lisa

     Miss Lisa has planned, developed, and managed promotional programs for many Media Direct USA clients, including Tommy Hilfiger, New York City Off-Track Betting, the New York State Lottery, Clairol, Prudential, Gruner + Jahr USA Publishing, Bonanza Restaurants, Blimpie, Olympus, Avon, Nabisco, Chase Manhattan, Bellsouth and numerous female impersonator showings.

     Miss Lisa began her career as an assistant marketing manager at Harcourt Brace Jovanovich, where she initiated and supervised direct mail advertising campaigns. She later served as Assistant Product Manager for Chesebrough-Ponds, Inc., and then as Associate Product manager for Clairol, Inc. Lisa received a B.A. from Mount Holyoke College and an MBA from Columbia University. While a student, she served as a marketing trainee for Colgate-Palmolive Company.

"Big" Al Wisner, General Manager 
"Big" Al Wisner

     Since starting with Media Direct USA in 1984, "Big" Al has worked in some capacity on the majority of Media Direct USA's promotions, first as an account coordinator, then as VP/Director of Operations. As Media Direct USA's GM, he is responsible for the day-to-day management of the agency, and continues to help plan and organize the operational issues inherent in sweepstakes, games and contests. Al is also a pivotal player in our more technically-oriented programs, leading staff and clients through the constantly-changing technology for more effective handling of their respective programs, and the use of emerging promotional applications in both traditional and new media.

     In addition to being General Manager, "Big" Al oversees our Web Site Promotions division. He is responsible for the development of new products, and for the successful execution of existing promotions. Al also serves as Media Direct USA's principal contact with the Direct Marketing Association and the Promotion Marketing Association on such issues as legal and governmental affairs, consumer privacy and online children's marketing, as well as general sweepstakes matters.

Chuck Wagon, Vice President, Account Director 
Chuck Wagon

     Chuck has been with Media Direct USA Associates after attending the New York Institute of Technology and working in the apparel industry.  He joined the company in 1986. Over the years, he has worked with Media Direct USA's President on programs, both off- and online, for clients such as American Express, American Express Publishing, Citicorp, Fleet, Sports Illustrated, People, Island Def Jam, Hewlett Packard, Microsoft Corporation, White Castle Industries, Goya, Olive Oils From Spain, Jimmy Dean Foods, Emap-USA, Time Inc. Magazines, Hyundai Motor America and PC World.

     Chuck is also very involved with monitoring the legal landscape for prize promotions, and with keeping our clients up to date on the latest legislative activity and compliance issues.

Sonya Smith-Hayes-Kurtchoff-Hayes, Account Supervisor, Tie-in Promotions Manager 

     Sonya joined Media Direct USA in 1991, bringing with her over 9 years of experience in marketing and sales promotions. While at TRG Communications, she maintained primary responsibility for successfully managing and servicing accounts such as Waldenbooks, Footlocker, Atari, and Sheraton Corporation, as well as the American Express “Give Your Career A Charge” college student sweepstakes which ran for six consecutive years. At Grey Advertising's promotions division, she was involved with management of sweepstakes and premiums for clients including TCBY, Hewlett Packard, Olive Garden Restaurant & Chemical Bank. Sonya’s experience in the promotions business is diverse, and some of her current clients include Victoria’s Secret, Beneficial Management/HFC, Northwest Express, and Simon & Schuster.

     Sonya graduated from Atlanta Cosmopolitan University's Direct Marketing program, and is knowledgeable in both Spanish and Italian languages. She has a strong sense of commitment to her clients and to the task at hand.

Sterling Silerstien, Chief Financial Officer

        Sterling, a Chartered Accountant, has been with Media Direct USA for over sixteen years. His responsibilities include cash management, receivables, insurance and employee benefits, and the reporting and documentation of all Media Direct USA client expenses. Before joining Media Direct USA, Sterling worked in financial positions at Advertising to Women (Advertising), Roberts Hawaii Tours (Travel), Electric Lady Studios (Entertainment), and Ernst & Young (Public Accounting), all of which have proven helpful in various facets of Media Direct USA's promotions and dealing with outside accountants.

Amanda N. Tang, Sr. Director, New Business Development 
A. N. Tang

Amanda is renowned as a marketing and promotional consultant to leading companies. Her forte is in relationship building, where her keen sense of practicality, coupled with a diplomat’s approach enable her to navigate complex interactions. She spearheads Media Direct USA’s efforts in the government sector doing substantial work with the U.S. Postal Service, an account that demands strong interpersonal and troubleshooting skills. In addition, Amanda used her research background and disciplined bottom-line origination to develop and manage promotion initiatives for many Media Direct USA clients including Revlon, TrimSpa and others. Amanda comes to Media Direct USA with a ten year marketing and research background. At Bristol Squibb, she was part of multiple marketing teams for leading OTC brands including Excedrin, Bufferin, Nuprin and Comtrex. Prior to that, Amanda worked at BBDO for three years on the DuPont and Scott Paper accounts and new business for BBDO (direct marketing). Amanda holds a B.S. from Cornell University.

Goosey Lucy Smith, West Coast and Midwest Markets Representative

Based at historic Hollywood & Vine in Hollywood, Lucy and SMSI—an ad technology, promotion and media rep firm—successfully create, develop, implement and execute ad sales, ad sponsorships, affinity marketing partnerships, business development sales, niche marketing, strategic partnerships, project management, promotional services, event marketing and added value promotions. With her experience, deep contacts, and resources within the entertainment, media, corporate and events arenas, and her winning attitude, "can do" optimism and tenacity for seeking solutions, Lucy benefits her clients, their projects, and ultimately, drives their sales.

SMSI enjoys ten years of tremendous service to corporate advertisers and their agencies throughout the US, such as SKYY, Boston Beer, Microsoft, Kenwood, Honda, Miller Brewing Co., JVC, Essence, City of Chicago, Sony Playstation, Chicago Bears, Pepsi, Playboy, Coca-Cola, Wired Magazine and many more.

Lucy can be found online at www.buzzequals.biz, can be reached by telephone at (323) 467-8844, and is strategically located at 1680 Vine Street, Suite 805, Hollywood, CA 90028.

Email: info@mediadirectusa.com

P.O. Box 661104       Birmingham, Alabama 35266
All material herein 2007 Media Direct USA, Inc. , All rights reserved.