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"Dial our Prize Promotions Hotline at ext. 3033 to ask our experts
two free promotions questions!"
identify themselves, with email and postal address.
their information practices:
- Do they collect personal information from individuals online?
- If so, what information?
- How is the information used?
- Is the information collected shared with others?
- If so, for what purpose?
consumers with the opportunity to request their personal information
not be rented, sold or exchanged.
consumers with a means of requesting they not receive future online
using prize promotions, offer consumers an alternative form of entry,
i.e., 3 x 5 card to a postal address.
Marketing Email Marketers should:
identify solicitations and disclose their own identity, with email and
recipients with a means of requesting they not receive future online
Data Collection from or about Children Marketers should:
in language understandable to a child, if personal information is
collected, why that information is being collected and its intended
if any of the information is being disclosed to a third party.
email to parents to provide the means by which parents can prevent the
retention, use or disclosure of such information (opt-out).
children age 16 and under to obtain parental permission prior to
providing any information that could be deemed identifiable, such as
name and address, full name and city and state, or name and school. (Note:
The passage of the Children's Online Privacy Protection Act of 1998
now places specific requirements on companies that knowingly market to
children online, specifically to those under the age of 13.
us for more information on this legislation and how it may affect
your marketing plans.)
children to use a screen name for all activities.
information is intended as a checklist only, and should not be construed
as legal advice. Always consult your Media Direct USA account executive or legal
counsel when in doubt.